Loeries Creative Future Scholarship
The Loeries / The Loerie Awards (administered in-house by The Loeries, in partnership with the AAA School of Advertising, Red & Yellow Creative School of Business, IIE-Vega School, and the Stellenbosch Academy of Design and Photography)
The Loeries Creative Future Scholarship is described as the creative industry's richest student bursary, offering a full bursary to talented but financially needy South African matriculants who want to build a career in the creative and advertising fields. Recipients study a degree or Higher Certificate in brand communication or a related discipline at one of the partner schools, with tuition, study materials, a laptop, a travel allowance, mentorship and internship opportunities all covered. The programme has run since 2008 and selects a small group of recipients each year from a shortlist of talented applicants.
- Amount
- Full bursary (described as the creative industry's richest student bursary). Covers full tuition for the duration of the course; the exact rand value is not publicly published.
- Deadline
- To be announced
- Renewable
- Yes
Eligible Fields of Study
The Loeries / The Loerie Awards (administered in-house by The Loeries, in partnership with the AAA School of Advertising, Red & Yellow Creative School of Business, IIE-Vega School, and the Stellenbosch Academy of Design and Photography) supports students in the following disciplines
Eligibility Requirements
- ✓ South African citizen
- ✓ A talented matriculant (high-school graduate) from a disadvantaged / financially needy background
- ✓ Must demonstrate financial need
- ✓ Must demonstrate strong creative potential and talent
- ✓ Must be willing to study a degree or Higher Certificate in brand communication or a related creative field at one of the partner schools (AAA School of Advertising, Red & Yellow Creative School of Business, IIE-Vega School, or the Stellenbosch Academy of Design and Photography)
- ✓ Must register and enrol at the relevant partner institution for the upcoming academic year if selected
What's Included
- ✓ Full tuition fees for the duration of the qualification
- ✓ Study materials
- ✓ A laptop
- ✓ Travel allowance
- ✓ Mentorship
- ✓ Internship opportunities and relevant industry experience through partnerships with advertising agencies
- ✓ Potential employment after graduation
How to Apply
Steps to complete your The Loeries / The Loerie Awards (administered in-house by The Loeries, in partnership with the AAA School of Advertising, Red & Yellow Creative School of Business, IIE-Vega School, and the Stellenbosch Academy of Design and Photography) bursary application
- 1
Visit the official Loeries Creative Future Scholarship page at loeries.com/creative-future-scholarship
- 2
Confirm that applications are open for the upcoming academic year (the cycle has historically opened and closed in the second half of the year)
- 3
Choose your preferred course and partner school from the available degrees and Higher Certificates
- 4
Complete the online application form and demonstrate your creative talent and financial need
- 5
Submit your application together with all required supporting documents before the closing date
- 6
If shortlisted, take part in any further assessment, portfolio review or interview process
- 7
Await the outcome; a small group of recipients is selected each year across the partner schools
Required Documents
- 📄 Certified copy of South African ID
- 📄 Certified copy of your latest Matric (Grade 12) results or final results
- 📄 Proof of household income / financial need (e.g. parents' or guardians' payslips or affidavit)
- 📄 Motivational letter explaining your interest in a creative career
- 📄 A portfolio or examples of your creative work, where requested
- 📄 Proof of application or acceptance at one of the partner schools (where applicable)
Frequently Asked Questions
- What does the Loeries Creative Future Scholarship cover?
- It is a full bursary that covers tuition fees for the duration of your qualification, plus study materials, a laptop and a travel allowance. Recipients also receive mentorship, internship opportunities with advertising agencies, and the potential of employment after graduation. The exact rand value is not publicly published.
- Who is eligible to apply?
- The scholarship is aimed at talented South African matriculants from disadvantaged or financially needy backgrounds who show strong creative potential. You must be able to demonstrate financial need and be willing to study a degree or Higher Certificate in brand communication or a related creative field at one of the partner schools.
- Which schools and fields can I study?
- Studies are delivered through partner institutions: the AAA School of Advertising, Red & Yellow Creative School of Business, IIE-Vega School, and the Stellenbosch Academy of Design and Photography. Between them they offer around 16 degrees and Higher Certificates in fields such as brand communication, copywriting, graphic design / visual communication, marketing and photography.
- When is the application deadline?
- The Loeries do not publish exact opening and closing dates on the scholarship page, and as of 12 October 2026 no call for the 2027 intake had been posted there. In past rounds applicants were shortlisted between October and December for the following academic year. Confirm the current dates with The Loeries (info@loeries.com, +27 11 772 1220) before applying.
When do 2027 applications open?
The Loeries / The Loerie Awards (administered in-house by The Loeries, in partnership with the AAA School of Advertising, Red & Yellow Creative School of Business, IIE-Vega School, and the Stellenbosch Academy of Design and Photography) has not yet announced dates for the 2027 intake.
The Loeries do not publish fixed opening and closing dates on the scholarship page; past rounds shortlisted applicants between October and December for the following year. As of 12 October 2026 no call for the 2027 intake had been published on loeries.com.
Check The Loeries / The Loerie Awards (administered in-house by The Loeries, in partnership with the AAA School of Advertising, Red & Yellow Creative School of Business, IIE-Vega School, and the Stellenbosch Academy of Design and Photography)'s official siteNeed help? Contact The Loeries / The Loerie Awards (administered in-house by The Loeries, in partnership with the AAA School of Advertising, Red & Yellow Creative School of Business, IIE-Vega School, and the Stellenbosch Academy of Design and Photography):
Email: info@loeries.com
Phone: +27 11 772 1220
Information verified 2026-10-12. Always confirm details on the funder's official website before applying.
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